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To obtain a position responsible for Creative Direction, management, interactive design, web content and architecture, and managing production of marketing communications and collateral, from strategic conception to execution.

Qualifications

I have a background in brand development, corporate creative management, advertising agency production, Education, IT, sports marketing, promotions, expo services, photography, and fashion retail.

Experience

Consulting and Contract 2008-Present

Freelance Creative Director

Managing Marketing collateral, brand development, interactive web design, photography, program development, from strategic design to execution. Clients include:

    Oakland Athletics Aramark Chevron

    San Francisco Magazine Cisco Systems GoRascals.com

    San Jose EarthQuakes McAfee VMWare

    Rundles and Associates Jupiter Systems Microsoft

Contract 2005 - 2008

Creative Designer

ORCOUSA – August 2006 – January 2008 – Hired on for redesign and re-branding, monthly magazine, collateral and web production. Implemented various changes within the creative department, from new equipment to reorganizing digital assets and streamline work. Contract was extended from six months to 18 months.

Corsi Partners – Project deadline Creative

RGB Marketing – Project deadline Production

Minted.com – Project deadline Production

Developmental Studies Center (non-profit educational development) 2002-2005

IT – Help Desk, software and hardware, Creative research and development, Web Site Development

 - Product Photography

 - Creative for collateral and print management, user interface for interactive CD’s and DVD’s.



McAfee (formerly Network Associates, Inc.) 1998-2002

Creative Services, Promotions and Sports Marketing Manager for World Wide Branding

 - Managed three departments with a total of 6.2 million dollar budget

 - Created and developed and managed company brand for

    - Network Associates including Company Style Guide.

    - McAfee    - PGP    - Magic    - Sniffer

 - Worked with media and agencies to develop branding for Network Associates Coliseum.

 - Set up systems and procedures for all departments.
 - Created digital asset management systems to better serve all departments.

 - Worked with Business Units within Network Associates to deliver projects on time.

 - Provided material specifications, quantities and distribution instructions to printers.

 - Established relationships with designers, printers, photographers, writers, advertising agency.

 - Hired and negotiated fees/contracts for freelance services and agencies.

 - Worked closely with Trade Show Services in managing design, promotions and set-up.

 - Managed and implemented sponsorship, client relations and created ROI tracking system.

 - Created new programs for in-stadium promotions.

 - Created on-line promotional items store for sales teams with support and ROI.

 - Reduced promotional item spending by over 500K a year.

 - Developed promotions and brand recognition for retail products and on-line services.

 - Developed ongoing relations with various teams around the nation.

 Senior Web Designer (1998-1999)
 - Brand development

 - Developed created and maintained on-line presence for McAfee/Network Associates.

 - Member of initial Launch Team for McAfee.com.

 - GUI development to 4 business units for retail and enterprise software

 - Project Management with high profile clientele and partners.

Network General 1997-1998 (merged with McAfee to create Network Associates)

Senior Designer

 - Worked with Business Units within Network General to deliver projects on time.
   While keeping a consistent look and feel.

 - Planned and prepared production schedules, opened jobs in system and prioritized workload
   for contract designers.

 - Provided material specifications, quantities and distribution instructions to printers.

 - Established relationships with designers, printers, photographers, writers, advertising agency.

 - Worked closely with Trade Show Services in creating trade show graphics.


Software - Hardware

Broad experience in Mac/PC environments, including installation, configuration, repair, testing and troubleshooting. Servers, Server Apps, Desktops, Laptops, PDA’s and various peripherals.

Software programs

Adobe Creative Suite, Php, Html, Css, Quark, Microsoft Office suite. Point of Purchase systems (Project mgnt, setup, install).

Education

California State University Fresno, Fresno, CA - 1987 Bachelor of Fine Arts